Whether you agree or disagree with the state of mobile barcodes in the U.S., there’s still massive potential for the concept if carried out effectively.  A perfect example of which is JagTag, a unique device-agnostic 2D barcode solution that works through MMS rather than mobile apps.

The company, which we’ve covered numerous times in the past, recently announced that its campaign with Sports Illustrated turned out to be one of the most successful deployments of 2D barcodes to date- capturing [ ... ]

Mobile location data is the foundation for mobile advertising, that’s no secret, but as the momentum of the industry continues to rise, it’s leaving a trail of fragmented data in its wake.

That’s why this post on TechCrunch yesterday struck a chord in saying that “it’s time for an open database of places which all companies and developers can both contribute to and borrow from.”  In other words it’s a call for all players in the mobile location game — like Gowalla, Foursquare, Ci [ ... ]

Singapore, April 14, 2010 – The first day of the Mobile Marketing Association Forum Asia Pacific 2010 (MMAF) brought together some of the world’s largest brand and agencies to discuss the myriad possibilities of engaging consumers via the mobile medium.

Several themes emerged during the course of day one. Speakers expressed positive disposition towards the state of the mobile medium.  Rajesh Jain, Founder-Chairman and Managing Director, Emergic Venture Capital Pte Ltd delivered the keynote,  [ ... ]

Singapore-based global mobile advertising network BuzzCity has released its Global Mobile Advertising Index for Q1 2010.

Compared to the 2009 Q4 period, this was a rise of 38 percent with the network serving up over 8 billion impressions over the three month period.

BuzzCity's network including over 2,000 publishers across the globe, and includes the Djuzz game portal, which was launched in February 2010.

Las Vegas - Some of the biggest businesses in the world have embraced mobile marketing to complement traditional forms of advertising and have incorporated it into their brand strategies.

In the “Mobile Marketing for 2010 – Successful Brand Strategies” panel at International CTIA Wireless 2010 discussed best practices for mobile marketing for brands. The panel was moderated by Konny Zsigo, president of Wireless Developer Agency.

“With mobile, there’s a lot of directions you can go,” s [ ... ]

More than one full year has passed since Apple last rolled out a new version of its iPhone OS. Today’s update, however, is likely the most important advancement of the iPhone’s operating system to date – especially if you’re a developer or advertiser.

Indeed, Steve Jobs’ introduction of the new advertising platform called “iAd” represents one small step for advertising and one giant leap for mobile marketers.

Promoted first and foremost as a way to help developers make money, Apple w [ ... ]