Kodak executives wanted to increase the customer base of the brand’s Kodak Express photo processing outlets in India, so they turned to mobile advertising. The company conducted a month-long mobile advertising campaign based on an opt-in survey and a call-to-action to visit its Kodak Express outlets, which was powered by BuzzCity. To incentivize participation, Kodak offered prizes to those who entered such as a 2GB iPod Nano or a 1GB memory card. “The mobile campaign was a sort of experim [ ... ]

As most traditionally defined, Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. In the early 1960s, Professor Neil Borden at Harvard Business School identified a number of company performance actions that can influence the consumer decision to purchase goods or services. Borden suggested that all those actions of the company represented a “Marke [ ... ]

Around half of all American adults use the Internet also bank online, according to research from HSBC Direct. A poll of 2040 adults who are active online shows 49% conducts most, if not all, of their banking via the Internet, up nearly 23% from early 2007.While the research shows 62% of people aged 21 to 34 conduct the majority of their banking via the Internet, around 40% of those aged 45 to 69 are also now mainly managing their finances online.

Forecasts about the growth of the mobile advertising market vary wildly from month to month and from one analyst to another. In an attempt to add some clarity to this confusion, Advertiser Perceptions have carried out a survey of marketers and media buyers to generate insight into their advertising plans for the near future.